In 1985, 40 years ago, when mainframe computers and green screen terminals were the computing systems, the founder of Choice Solutions was already envisioning the future of EUC technology to bring information directly to the end user. From being engaged in the Mid 80’s with Novell Multi-Platform Network to being one of the first Citrix OS/2 remote access partners in 1992, Choice Solutions has continually built on its belief in the power of EUC solutions.
The Evolution of Choice Solutions’ EUC Focus
Founded over 40 years ago, we initially centered around Citrix, offering top-tier remote access solutions. This focus on Citrix allowed us to build a strong reputation as a leader in EUC. As the technology landscape changed, we adapted by expanding its expertise to cover additional platforms, such as VMware, Nutanix, and more recently, Microsoft’s cloud solutions.
Today, we serve a wide range of clients with tailored services in EUC, such as design, build, architecture, and advisory services. We now deliver cutting-edge solutions through Azure Virtual Desktop (AVD), Microsoft Cloud PC, and other industry-leading platforms. This expansion beyond Citrix is a direct response to the evolving needs of businesses seeking flexible and scalable solutions to support their remote workforces and digital transformation.
The Shift to Broader EUC Solutions
While Citrix remains a core partner, we recognized the need to evolve as the industry shifted. Around three years ago, as Citrix went private and its market dynamics changed, we took a strategic step to formalize its EUC practice. This shift allowed us to focus not only on Citrix, but also on newer technologies such as Microsoft’s Azure platform, which includes AVD and Microsoft Cloud PC, as well as solutions like VMware.
The team at Choice Solutions realized that to stay ahead of the curve, it was essential to embrace a multi-faceted approach to EUC, and that meant integrating new solutions like Microsoft Intune and leveraging the power of the cloud. By broadening their scope, they could continue to provide the best value to their clients across industries.
The Role of Microsoft in the EUC Space
As Microsoft has made significant strides in the EUC space, we have been quick to embrace these innovations. With offerings such as Microsoft Cloud PC and AVD, Microsoft has become a major player in the cloud-based workspace solution arena. Our ability to provide virtual desktop infrastructure (VDI) with robust management capabilities through Intune and AVD is a game-changer for businesses transitioning to remote work models.
We have positioned ourselves as an expert in leveraging these tools, providing clients with scalable, secure, and cost-effective solutions. Whether through the implementation of Microsoft’s Cloud PC for streamlined desktop management or leveraging AVD to enable secure access to applications, we offer tailored services that meet the unique needs of its clients.
Looking to the Future: Innovation in EUC
With our roots firmly planted in the EUC space, we remain focused on the future of remote work solutions. As more organizations embrace cloud-based services, the need for streamlined, secure, and flexible desktop delivery solutions has never been greater. By leveraging a diverse suite of technologies, including Citrix, VMware, and Microsoft Cloud PC, Choice Solutions is ready to help businesses navigate the evolving EUC landscape.
We continue to prioritize innovation, staying ahead of emerging trends and technological developments. With an emphasis on customer satisfaction and long-term relationships, we remain a trusted partner for organizations looking to modernize their IT infrastructure and enhance productivity.
If you’re ready to explore how Choice Solutions can help your business transition to the cloud and optimize your end-user computing strategy, Contact us today to discuss your needs with our expert team.
