What’s Changed for Citrix Sales Coverages?

Over the past year, Citrix has undergone restructuring as part of the transition to being a private company through the merger with TIBCO. Citrix is now part of the newly formed Cloud Software Group, a portfolio of privately held software businesses that also include NetScaler, ShareFile, and XenServer amongst other business units. At the beginning of 2023, Citrix made significant changes within its sales and marketing organizations and transitioned to a new consolidated sales coverage approach, utilizing the Citrix Partner network.

This new approach is aimed at relying upon valued added channel partners to serve the needs of organizations leveraging Citrix technologies in the Commercial Enterprise, Commercial, and SMB markets.  One area that is unchanged is in the Enterprise market where certain organizations will continue to have named Citrix account teams.    

This new direction and approach from Citrix may impact how you as a customer purchase products and get support.  Moving forward you will want to work through a trusted Citrix partner with the in-house expertise and experiences to aid in your technology investment throughout the lifecycle journey.  This places much greater importance to work through a value-driven Citrix partner versus a transaction and procurement focused reseller.   

6 Reasons Why You Should Choose Choice Solutions as Your Preferred Citrix Partner

1. National Reach

We work with over 750+ companies across 45 states in a wide range of industries with staff located in the Central US, Southeast, and Great Lakes Regions.

2. Top Technical Expertise

We have elite expertise with Citrix technologies, Microsoft Azure, Nutanix, NVIDIA, and many other End User Computing (EUC) solutions.  We have an array of advisory consulting services, project deployment services, and Managed IT Services. Our technical team members have a deep-rooted knowledge of Citrix and are certified in over 50 Citrix certifications.  

3. Focus & Relationships

Choice Solutions has been a Citrix Partner since 1993 and Platinum Solution Advisor since 1997.  A core focus has been helping provide secure access to applications and desktops through End User Computing Solutions.  Within Citrix, we have rooted relationships with leadership that is valuable in providing feedback and ultimately getting results for customers.  

4. Citrix Community Involvement

We have team members leading their local Citrix User Group Communities (CUGC) in Omaha, Dallas, South Florida and the Great Lakes region. Additionally, we have three team members in the Citrix Technology Professional (CTP) program, with only 63 CTPs worldwide. 

5. Stable Team

Sixty percent of our staff has been with Choice Solutions for 5+ years, giving us the advantage of excellent retention and tenure. If you are interested in a partnership with technical resources that will be up to date on the newest technologies and serve as a consistent resource over time, we are a great fit! 

6. Striving to Do the Right Thing

We care about our customers, we get to know them, their interests, and their families. We aren’t just looking for a one-time sale, we are in the business of trusted partnerships, people, and helping others. 

Still not sure if Choice Solutions is the Citrix Partner for You?

Choice Solutions is here to help you with this process and we are eager to support you during this time. Check out some of our Citrix customer case studies: 

• City National Bank – Miami, FL
• AJ Manufacturing – Kansas City, MO 
• Millard Public Schools  – Omaha, NE 

Hear Choice Solutions Sales Leader & Partner, Dana Steinlage, summarize some of these account changes and discusses the next steps:

If you have questions or are looking for a trusted Citrix Partner, Choice Solutions has the expertise, industry experience, reputation, national coverage, knowledgeable sales staff, stability, and necessary focus to help play a role in the successful utilization of your Citrix technology investment. Contact us today for more information.

Now, are you feeling ready to get started? Or still have questions? Contact us today and we’ll be in touch shortly!