Citrix Universal Licensing Announcements Summarized


Citrix Universal LicensingWe recently hosted a Webinar with our Citrix Technology Professionals and Shridar Mullapudi, General Manager, Citrix @ Cloud Software Group on the recent updates and announcements of Citrix Universal Licensing. In this blog post, we’ll discuss the latest announcements related to Citrix Universal Licensing. Learn more about upcoming Choice Solutions events on our events page or find upcoming Citrix Events on the Citrix events page.

What is Citrix Universal Licensing?

Citrix Universal Licensing is a flexible licensing model that aims to enable customers to use and manage their Citrix products across different environments, such as on-premises, cloud, and hybrid deployments. It provides a simplified and consistent way to purchase, deploy, and manage Citrix licenses, regardless of the product or deployment type. With Citrix Universal Licensing, customers can optimize their license usage, reduce costs, and increase agility.

What are the latest Citrix Universal Licensing announcements?

The latest announcement related to Citrix Universal Licensing is the introduction of a new licensing model that enables customers to have a single license for running their on-premises subscription-based Citrix Virtual Apps and Desktops deployments alongside Citrix Desktops as a Service (DaaS) environments without acquiring hybrid rights. With the new licensing model, customers no longer have to worry about purchasing expensive hybrid rights at the end of their DaaS subscription. This provides maximum flexibility for customers running environments on-premises, in public clouds, or hybrid. 

  • Universal Subscription enables customers to use both IT-managed CVAD and Citrix DaaS Cloud services for the duration of their subscription.  
  • Customers may run their Citrix Universal environments on-premises, in IT-managed “lift and shift” public cloud, private cloud, or use Citrix DaaS cloud services.  
  • Citrix Universal replaces Citrix’s existing DaaS + Hybrid Rights Transition or Trade Up (TTU) offering.
  • Once a customer completes a TTU to Universal Subscription, they can continue to renew without the need to purchase Hybrid Rights.  
  • This offering has a minimum initial order quantity of 250 U/D or 100 CCU, which applies to both new subscriptions and TTU.  
  • All new DaaS subscriptions will also have an initial minimum order quantity of 250 U/D or 100 CCU 
  • Existing DaaS and DaaS + Hybrid Rights Subscriptions can continue to expand and renew without the requirement for a minimum order quantity.  
  • All available add-ons for existing DaaS offerings will be available for Universal Subscription SKUs. 

How is my organization impacted by Citrix Universal Licensing?

Organizations using Citrix products will be impacted by the new licensing model as it eliminates the need to purchase expensive extensions for hybrid rights for on-premises subscription-based Citrix Virtual Apps and Desktops deployments after built-in Hybrid Rights with DaaS subscriptions end. Additionally, the new licensing model eliminates the need for customers to acquire hybrid rights, which provides greater flexibility for organizations that run environments on-premises, in public clouds, or hybrid.  Note effective April 17, 2023, all Citrix products will have an 8% price increase in all GEOs, Citrix is updating prices due to inflation and rising costs. Citrix will continue to honor existing active quotes, which have not been modified after the effective date of the change. After the effective date of the change, all new quotes and any changes to existing quotes will use the revised pricing. 

This new licensing structure model affects different-sized organizations differently. See the breakdown here:

License Quantity Under 250 Licenses or 100 CCU Licenses 250-999 Licenses or 100 CCU Licenses 1000+ Licenses
Renewing Perpetual Maintenance Available Available No longer available
Transition and Trade Up to Citrix Universal Not available Available Available
Renewal, on-prem term, DaaS, DaaS + Hybrid Rights Available Available Available
New Citrix Virtual Apps and Desktops on-prem Subscription Available Available Available
New DaaS / New Citrix Universal Subscription CSP License Model Only Available Available


Looking for a Trusted Citrix Platinum Partner?

If you are looking for a trusted Citrix Platinum Partner, Choice Solutions is the partner for you. As a Citrix Platinum Partner, Choice Solutions has the expertise and experience needed to provide you with the best solutions for your Citrix and Business needs.

By choosing Choice Solutions, you can benefit from our range of professional services, including Citrix support and managed Citrix services. Our team of experts can provide you with end-to-end support, from design to implementation and ongoing management of your Citrix environment.

With our Citrix support services, Choice Solutions can help you optimize your Citrix environment to ensure maximum performance and minimize downtime. We offer a variety and a variable model of support options, including 24/7 support and emergency support, to ensure your business is always up and running.

If you prefer a managed Citrix environment, Choice Solutions offers managed Citrix services, which include proactive monitoring, maintenance, and support of your Citrix environment. This can help you reduce your IT costs and free up your IT staff to focus on other important tasks.

In addition to our Citrix services, Choice Solutions offers a variety of IT solutions to help you modernize your IT environment and improve your business operations. Our services include Cloud, Hybrid-Cloud, and On-Prem solutions, cybersecurity solutions, data center solutions, and more.

By choosing Choice Solutions as your Citrix Partner of Choice, you can benefit from our expertise and experience in optimizing your Citrix environment and delivering innovative solutions to meet your business needs. Contact Choice Solutions today to learn more about our Citrix services and how we can help your IT Team optimize your Citrix environment and deliver innovative solutions that meet your business needs. You can read more about our offerings, expertise, and services Here on our website.

How can you stay up to date with the latest Citrix Universal Licensing news and updates?

To stay up to date with the latest Citrix Universal Licensing news and updates, you can subscribe to the Citrix blog and follow their social media channels such as Twitter, LinkedIn, and YouTube. See Citrix’s Blog Post on Universal Licensing or their blog post on The Citrix Strategy and Destination Hybrid. Additionally, you can join the Citrix User Group Community (CUGC) in your area to connect with other professionals, get answers to your questions, and share your experiences. Bonus if you’re in the Indianapolis, IN, Omaha, NE, or South Florida area these CUGCs are led by our very own Benjamin Crill, Scott (Oz) Osborne, and Shane Kleinert respectively, who are our 3 Citrix Technology Professionals.  

Furthermore, you can attend Choice Solutions or Citrix events, including webinars, recorded sessions, and seminars, to learn about the latest Citrix Universal Licensing announcements and updates from Citrix experts. You can find a list of upcoming Choice Solutions events on our events page or find upcoming Citrix Events on the Citrix events page. By staying informed on the latest news and updates, you can make informed decisions about Citrix Universal Licensing and ensure that your organization is always up-to-date with the latest features and improvements.

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